Viewing Discovery Insights

The Discovery tab highlights insights from Ooyala Discovery, such as clickthrough rate, lift and time lift.

Note: Discovery recommendations must be enabled for your account in order to see the Discovery tab on the Business Intelligence page. To enable this feature, log in to the Ooyala Customer Portal and submit a ticket requesting discovery.

The Discovery information is available with only the Player filter applied or without any filters applied. If any other filters are used (Country, Device, etc.), Discovery data will not be available. To view Discovery data, deselect all filters except Player or deselect all filters.

You will continue to receive weekly Discovery Insights reports via email with CSV attachments if you have them enabled. This new tab in Ooyala IQ displays the Discovery metrics reported in the Discovery Insights reports. The only report that is not represented in the IQ UI is the UI CTR report, which reports the CTR for Discovery API usage based on clicks and impressions coming through the Discovery Feedback Loop. Discovery metrics are queryable with the Ooyala IQ API (see Metrics for details).

For details on how to export reports on the Business Intelligence page as CSV files, see Exporting Business Intelligence Reports.

You can use the menu on the left of the graph to select which Discovery metrics to view. The items in the legend on the left of the tab are color-coded to the lines on the chart. To hide a metric from the chart, deselect the check box to the left of the metric's name in the legend.

Note: Discovery Insights metrics are typically available in IQ within 1-2 hours after the end of the day for each provider's timezone. Note that if you are viewing IQ for an Ooyala master account that aggregates metrics for multiple sub-accounts, providers for whom the day hasn't yet ended, per their timezone, will not see their numbers reflected in the master account's Discovery Insights metrics.

Discovery Clickthrough Rate (CTR)

Discovery Clickthrough Rate (CTR) measures the effectiveness of Discovery recommendations by capturing how many times the display of the Discovery screen results in additional video plays. Discovery CTR is defined as the ratio of the number of clicks on Discovery screens to the number of impressions of Discovery screens. For example, if the Discovery screen is shown 100 times and a video was selected to play 53 times, a 53% CTR is recorded. For additional details on what value you can derive from CTR data, see Deriving Value From Discovery Insights.
Use the menu to select Discovery CTR and view the following data.
  • End Screen CTR: The CTR of the Discovery end screen, including auto-plays. 'NA' indicates that there is insufficient data available.
  • End Screen CTR Excluding Autoplays: The CTR of the Discovery end screen, excluding auto-plays. 'NA' indicates that there is insufficient data available.
  • End Screen Impressions: The number of impressions of the Discovery end screen. 'NA' indicates that there is insufficient data available.
  • Pause Screen CTR: The CTR of the Discovery pause screen. 'NA' indicates that there is insufficient data available.
  • Pause Screen Impressions: The number of impressions of the Discovery pause screen. 'NA' indicates that there is insufficient data available.
  • Aggregate CTR: The CTR covering impressions and clicks of both the Discovery end screen and pause screen.

Discovery Lift

The Discovery Lift measures the growth in number of plays due to Discovery. Discovery Lift depends on how users find videos on your site. Discovery Lift is defined as the total number of Discovery plays expressed as a percentage of the total number of organic plays. An organic play is a video having been played by the user from any content carousel on the site except a Discovery screen. For example, if the number of organic plays is 100 and Discovery brought an additional 15 plays, that would be a Discovery Lift of 15%. For additional details on what value you can derive from Discovery Lift data, see Deriving Value From Discovery Insights.
Note: If you are using more than one Ooyala player, views from players that do not have Discovery enabled are still counted as organic plays, resulting in a lower than actual aggregate lift.
Use the menu to select Discovery Lift and view the following lift data:
  • Lift % From End Screen: The lift from the Discovery end screen alone, including auto-plays.
  • Lift % From End Screen Excluding Autoplays: The lift from the Discovery end screen alone, excluding auto-plays.
  • Lift % From Pause Screen: The lift from the Discovery pause screen.
  • Aggregate Lift %: Total lift covering plays from the Discovery end screen and pause screen.

Discovery Time Lift

The Discovery Time Lift measures the growth in total view time, due to Discovery. Discovery Time Lift can be considered a measure of growth in session duration for the average user. Time Lift is defined as the total view time from Discovery plays expressed as a percentage of the total view time from organic plays. For example, If the view time from the 100 organic plays in a week was 200 minutes and the view time from the 20 Discovery plays was 48 minutes, the Discovery Time Lift would be 48*100/200, or 24%. For additional details on what value you can derive from Discovery Time Lift data, see Deriving Value From Discovery Insights.
Note: If you are using more than one Ooyala player, views from players that do not have Discovery enabled are still counted as organic plays, resulting in a lower than actual aggregate time lift.
Use the menu to select Discovery Time Lift and view the following time lift data:
  • Added View Time in Hours: The total added view time in hours attributed to Discovery plays.
  • Time Lift % from End Screen: The time lift from the Discovery end screen alone, including auto-plays.
  • Time Lift % from End Screen Excluding Autoplays: The time lift from the Discovery end screen alone, excluding auto-plays.
  • Time Lift % from Pause Screen: The time lift from the Discovery pause screen.
  • Aggregate Time Lift %: Total time lift covering plays from the Discovery end screen and pause screen.

Discovery Plays and Discovery Leads

The Asset panel on the lower portion of the Business Intelligence page now displays two new metrics: Discovery Plays and Discovery Leads.

Discovery plays and Discovery leads are available per asset in the catalog, and measure how many times the video was played through Discovery and how many times (when played organically) it led to a Discovery play.

Discovery Plays measure how many times a video was played after a recommendation by Discovery.

Discovery Leads measure the number of times different Discovery-recommended videos got played as a result of watching the original video. For example, the video asset "The Big Game" has a Discovery end screen at the end of the video. Discovery Leads measures the number of times a video shown on the Discovery end screen for "The Big Game" get played. For additional details on what value you can derive from Discovery Plays and Leads data, see Deriving Value From Discovery Insights.

You can sort by these two metrics and export this data as a CSV file by viewing the expanded table of the Asset panel. You can also sort by these metrics and export this data as a CSV file by viewing the expanded table of the Player panel. See Viewing Expanded Tables for details on how to view expanded tables for dimension panels.

About Time Segments

On the upper right of the chart is a series of buttons you can use to change the granularity (the level of detail) of the displayed data:

Discovery data is available for dates after March 12, 2015. The following time segments are available:

  • day
  • week
  • month

Discovery Insights Training Video

Go to Ooyala Video Tutorials.

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