Upload or Assign Creative

This section covers the second part of adding a new ad, and contains sections for different supported ad formats. For more information on uploading ad assets, refer to Uploading Ad Assets. Also refer to Creative Asset Specification and Pulse Macros.

There are two types of ads you can use for your goals in Pulse. Either ads uploaded directly in Pulse, or 3rd party ads coming from an external provider. Examples of 3rd party ad sources include ad networks, another ad server, or SSP services like Pulse.

Standard Spot Ad

Standard spot ads are pre-rolls, mid-rolls, post-rolls, and seek-rolls that only support click through to an URL, that is a website address that a visitor goes to when they click on the ad.

Upload Standard Spot Ad page
  1. If you are using the Asset Factory automatic transcoding, choose one of the following options and go to step 3, otherwise go to step 2:
    1. Select from asset factory: this opens the Asset Factory and allows you to select an existing video file that has already been transcoded.
    2. Upload file: upload a source video file and all other assets you need, for all devices, services, and bandwidths you want to support, are automatically generated.
    3. Fetch from URL: fetch the source video file from a URL and all other assets you need, for all devices, services, and bandwidths you want to support, are automatically generated..
  2. If you are Uploading Pre-Transcoded Video Files manually:
    1. Click on upload pre-transcoded video files.
    2. Manually upload, or fetch from URL, the video files specified for each row in the Expected files table. Standard spot ads require one high‐resolution file and one low‐resolution file for each device.
  3. Destination URL (optional): add a URL triggered when the ad is clicked.
  4. External Tracking (optional): if you have a 3rd party tracking service to track your ad impressions, you can enter the URL for that service here. For more information on external tracking, refer to Global Tracking.
  5. Click SAVE.

Overlay

Attention: Ooyala does not recommend using Flash any more, even though some of our plugins still support Flash.

Overlays are non-linear video ads that run concurrently with the video content so the users see the ad while also viewing the content without interruption. Non-linear video ads can be delivered as text, graphical ads, or as video overlays. The standard overlay only supports click through to a destination URL, where the interactive overlay supports a wider selection of click events as described below.

Upload Overlay page
  1. Banner file: the overlay requires one image file that appears as an overlay banner in the video. The supported file formats are PNG, JPG, and SWF. You can select an existing banner file from the Asset Factory, upload a file, or fetch it from the URL.
  2. Link text (optional): insert the clickable text that provides a link to the destination page.
  3. Video (optional): trigger a video just like a standard spot ad. Upload the video file to be used.
  4. Imageset (optional): launch a mini slideshow of uploaded JPG images in the video player, for the user to browse.
  5. Splash (optional): show graphical banner covering the video player.
  6. Destination URL: add a URL to be triggered when the ad is clicked.
  7. External Tracking (optional): if you have a 3rd party tracking service to track your ad impressions, you can enter the URL for that service here. For more information on external tracking, refer to Global Tracking.
  8. Click SAVE.
Note: You can control the behaviour of your overlay ads using the insertion policy settings. For more information, refer to Create Insertion Policy.

Companion Banner

Attention: Ooyala does not recommend using Flash any more, even though some of our plugins still support Flash.

Companion banners are ads served along with linear or non-linear ads on a predefined area on your site in the form of text, static image display ads, rich media, or skins that wrap around the video experience.

Prerequisites:

  1. A predefined area (zone) on your site to host the ad (<div>). You need to create one div per companion banner area in the HTML code next to your video player with the desired dimensions and a unique ID. A suggestion is to name this div using its IAB standard naming and size (for example, <div id="IAB_Medium_Rectangle_300x250" style="width:300px; height="250px" ...</div>
  2. The companion areas (zones) you created need to be registered with your Pulse account in order to traffic ads to them. Send your Account Manager a list of your desired companion area IDs and they will help you set them up, or contact them for more information.
Upload Companion Banner page
  1. Zone: choose a zone for your companion banner. Pulse helps you to register a number of areas on your site where companion banners should be shown.
  2. Banner file:
    1. Flash: a banner flash file in SWF format. Make sure it has the same width and height as the zone on your website. You can select an existing flash file from the Asset Factory, upload a file, or fetch it from the URL.
    2. Image: a banner image file in JPG, GIF or PNG format. Make sure it has the same width and height as the zone on your website. You can select an existing image file from the Asset Factory, upload a file, or fetch it from the URL.
  3. Code template: modify the ad template code or leave it as it is. The template is the code that is injected into your website's zone and it triggers the companion banner ad. Dynamic data, like the actual image file or click through URL is indicated with curly brackets. If you are pulling the ad from a 3rd party, configure a 3rd party ad tag.
  4. Destination URL: add a URL to be triggered when the ad is clicked.
  5. External Tracking (optional): if you have a 3rd party tracking service to track your ad impressions, you can enter the URL for that service here. For more information on external tracking, refer to Global Tracking.
  6. Click SAVE.

3rd Party Ad

3rd party ads are ads that come from an external provider, such as ad networks, another ad server, or SSP service.

Upload 3rd Party Ad page
  1. Click the Add new ad button and select the desired standard spot ad from the ad format list.
  2. Click on the 3rd Party Ad tab.
  3. 3rd party Ad URL (VAST): add a URL to a VAST ad served by an external system. Pulse supports the VAST industry standard for serving video ads. The URL leads to an XML response that contains all information about which video files to play and what tracking is available. You may include Pulse Macros in the URL, to provide more information to the 3rd party and enable them to send a customised response based on the values of the macros.
    Note: Ensure that the 3rd party URL that you book is VAST 2 or 3 compatible in order to work well in all Ooyala integrations.
  4. Use strict VPAID mode (optional): enabled by default. VPAID is a complementary standard to the VAST standard, which describes the additional behaviour of the ad. The strict mode of VPAID is a stability feature, which means that, even if it contains errors, the VPAID ad cannot break the other ads playing in the break.
  5. Display countdown (optional): select this box if you want the countdown text visible on the 3rd party ad. Disabled by default to avoid the risk of VPAID ads having their own countdown covering the standard Ooyala countdown that is always shown on ads.
  6. Estimated ad duration (optional): if you are using time based breaks, you have to estimate the duration of the 3rd party ad. If the ad does not have an estimated duration, or exceeds the time based break duration, it will not get selected. Check the box and enter the estimated duration of the ad in seconds.
    Note: Contact your Account Manager to use time based breaks. This feature needs to be enabled for your account.
  7. External Tracking (optional): if you have a 3rd party tracking service to track your ad impressions, you can enter the URL for that service here. For more information on external tracking, refer to Global Tracking.
  8. Click SAVE.

RTB Ad

Note: If you are using time based breaks, the RTB ad is never eligible for selection because Pulse does not know its duration in advance nor can it be estimated.

An RTB (Real-Time Bidding) ad in Pulse is just a way to connect a placeholder ad with a marketplace from your list of active private marketplaces. There is no way to know in advance which bid will be the auction winner.

Configure RTB ad page
  1. Marketplace: select the desired marketplace from the list.
    Note: Disabled marketplaces are not listed. In order for a marketplace to show up in the list, you need to activate it.
  2. External Tracking (optional): if you have a 3rd party tracking service to track your ad impressions, you can enter the URL for that service here. For more information on external tracking, refer to Global Tracking.
  3. Click SAVE.

IPTV Ad

IPTV ads are ads whose media files are stored in the IPTV (Internet Protocol television) closed network, meaning you do not attach the media file to the IPTV ad through Pulse, instead you make a reference to that file using the ID of the video creative.

Configure IPTV ad page
  1. Video creative ID: enter the ID of the video creative stored in the IPTV closed network.
  2. Estimated ad duration (optional): if you are using time based breaks, you have to estimate the duration of the IPTV ad. If the ad does not have an estimated duration, or exceeds the time based break duration, it will not get selected. Check the box and enter the estimated duration of the ad in seconds.
    Note: Contact your Account Manager to use time based breaks. This feature needs to be enabled for your account.
  3. Destination URL (optional): add a URL to be triggered when the ad is clicked.
  4. External Tracking (optional): if you have a 3rd party tracking service to track your ad impressions, you can enter the URL for that service here. For more information on external tracking, refer to Global Tracking.

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