Insertion Policies Interface Overview

Note: If you are using only the old Ad Insertion Policy feature, please refer to Insertion Policies and Ad Insertion Policies.

When you open Insertion Policies from the menu Insertion policy access, you see the following:

Insertion policy interface

Parts of Insertion Policies

Part Name Description
1 New insertion policy Create new insertion policy button. For more information, refer to Create Insertion Policy.
2 Insertion policy rank Number showing the insertion policy rank. When you hover over an insertion policy, an arrow appears instead of a number. Click on the arrow to move the insertion policy higher up.
Note: Currently, you can only move insertion policy up, not down.

When more than one insertion policy matches the tag targeting coming in the ad request, then the insertion policy with the highest rank gets selected.


For example, in the image above, you can see the tag loyal_user used in the second insertion policy, and the tag season_finale in the third insertion policy. If an ad request comes in with t=loyal_user, season_finale, then the "Loyal users" insertion policy, ranked higher, gets selected and overrides the default ad insertion policy which targets the underlying category.

3 Insertion policy name Name of the insertion policy.
4 Insertion policy targeting Overview of all tags used for an insertion policy, if there are any, otherwise you see No Targeting. Click here to open an insertion policy and edit any of its settings. Click "Save" next to each modified field to save your changes.
Note: Insertion policies without any specified tags are currently not taken into consideration by the Pulse Distribution Engine.

Tags indicate a case-insensitive comma separated list of tags targeted by the ad request. The tags specified in the insertion policy need to match at least one tag coming in the ad request to Pulse. If there are no matching tags, the old category based ad insertion policy acts as the default. If there are several insertion policies with matching tags, then the insertion policy with the highest rank gets selected.


For example, your account category structure looks as follows:
  • My Account (root category)
    • Sport
    • News
    • TV Shows
      • Reality Shows
      • XY

        • XY Season 1
        • XY Season 2
        • XY Season 3
        • XY Season 4
        • XY Season 5
      • ...
Let's say you want to have the same high ad load for each last episode of the five XY seasons because you expect more traffic. Instead of creating five additional sub-categories and configuring identical insertion policies for each of the five sub-categories, you can now create one tag based insertion policy and target it season_finale, provided there is a matching tag coming from your player for each of the five episodes.
5 Spot ad settings overview An overview of pre-roll, mid-roll, post-roll, and seek-roll settings. To view all insertion policy settings, open the insertion policy by clicking on the insertion policy targeting.

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