Currently, there are 2 features in Pulse dealing with insertion policies:
- The new Insertion Policy feature, which you access under
Settings (), is only available if it has been enabled for your account.
Contact your Account Manager if you want to use this feature.
- Create an insertion policy and target it against tags, which are not necessarily tied to your category tree (for example, you can target a user group), so that it can be used on any content and override the (old) default Ad Insertion Policy.
- By using tags, you reduce the amount of insertion policies you need to configure across your category tree.
- By default, you can create up to 50 insertion policies for your Pulse account and up to 20 tags per one insertion policy. Contact your Account Manager if you need to change these values.
- You can also manipulate your insertion policies through the Insertion Policy API.
- The old Ad Insertion
Policy feature, which you access from a specific category in
your Account (), remains unchanged if you are not using the new Insertion Policy
feature, and acts as a default if you are using the new Insertion Policy
- Configure a unique ad insertion policy for each category and device container combination, and optionally apply it to content play length (short or long form). This means you cannot reuse the same insertion policy, and any changes you want to make have to be separately entered for each category, device container, and content play length combination.
- To use the new Insertion Policy feature, contact your Account Manager.
What is an Insertion Policy?
An insertion policy defines the foundation for your ad serving settings, enabling you to specify:
- tag targeting (only for the new Insertion Policy feature)
- the allowed ad formats
- the number of linear ads in breaks (pre-, mid-, post-, and seek-rolls)
- the duration of the ad break (time based breaks)
- the minimum time between linear ads
- the frequency and behaviour of non-linear ads in breaks (overlays)
- the skip ad button behaviour