Campaign Management APIs
The Campaign Management APIs include endpoints for sucessfully booking a campaign with goals and ads, as well as managing any campaign and goal targeting rules.
Refer to Tutorial: Create a Campaign for more information on the API calls required to successfully book a campaign.
| API component | API operations | Description |
|---|---|---|
| Campaign API | Use the Campaign API to define some general settings for the
campaign. Give the campaign a name, associate it with a client, set
the campaign priority, delivery mode and targeting rules. You can
then add goals and ads through endpoints described further down in
the table.
|
|
| Goal API | A goal is a schedule or placement that determines the delivery of
your ads. Use the Goal API to define, for example, how many
impressions should be delivered, at what frequency, how they appear
in ad breaks, the targeting rules, and the start/end date of the
campaign. You can have multiple goals in a campaign if you, for
example, need to reach different target audiences, or deliver during
different time periods. You can then add ads through endpoints
described further down in the table.
|
|
| Asset API | Assets refer to creative files that you need to associate with
your ads. Use the Asset API to upload and retrieve video assets and
other assets, such as ad images and flash files.
|
|
| Ad API | Use the Ad API to link an asset to an ad, add one or more ads of
supported format to a goal, target ads to specific device groups, or
set a different start/end date than the one set for the goal.
|