Pulse Audience Management FAQ

Q1: Can I pull a report using a specific user ID? For example, to find out the number of ads user 2467a22f-9d74-406a-ab62-54fae1414af9 clicked on last week.

  • No. Pulse does not store a list of user IDs and associated behaviour. However, you can pull aggregated reports to find out, for example, the number of ads male users clicked on last week.

Q2: Can I use cookie and session store combined?

  • Yes. You can use session store for cookieless or subscription platforms while using cookies for platforms where the user does not log in.

Example: User watches videos on a website as an anonymous and as an authenticated user.

  1. User goes to the website for the first time and does not authenticate, they navigate as anonymous user.
  2. User is segmented by DMP and an HTTP request is sent to Pulse backend with anonymous user segments (for example, gender=male, age=20-30)
  3. Pulse drops a cookie in the user browser with the following parameters:
    1. PID=XYZ (random generated ID)
    2. VP-DMP=123abc (encrypted segments; gender=male, age=20-30)
  4. Now, the same user does authenticate on the website and is identified as 2467a22f-9d74-406a-ab62-54fae1414af9.
  5. An HTTP request is made to Pulse backend with the following user ID:http://subdomain.videoplaza.tv/proxy/pixel/v2?dmpParam=a%3D1%2Cg%3D2&pid=2467a22f-9d74-406a-ab62-54fae1414af9
  6. Backend session store adds 2467a22f-9d74-406a-ab62-54fae1414af9 segments (gender=male, age=20-30) to the list.
  7. The user's local cookie is also updated to reflect the new ID:
    1. PID=2467a22f-9d74-406a-ab62-54fae1414af9 (replaces the previously random generated ID)
    2. VP-DMP=123abc (encrypted segments; gender=male, age=20-30)
  8. User watches a video and the player makes a new ad request with pid=2467a22f-9d74-406a-ab62-54fae1414af9. Ooyala Pulse checks the backend session store for segments that match user 2467a22f-9d74-406a-ab62-54fae1414af9 and returns targeted ads.
  9. User logs out of a website and cookie ID is still using the user ID 2467a22f-9d74-406a-ab62-54fae1414af9.

Q3: Can I track users across devices if they do not log in to an app/website?

  • No. When a user does not log in to the app/website, a random user ID is assigned on each device. Without sharing a single user ID, there is no way to identify users across devices.

Q4: Can I combine my own data with my DMP data and send it to Pulse?

  • Yes.

Q5: What is the lifetime of a Pulse cookie?

  • The cookie expires when the user clears the browser cache.

Q6: If using session store, how often do users need to be updated?

  • If using session store, each user needs to be updated every 13 days at least. Inactive users are automatically purged after 13 days. The data is lost from the session store, making the users unavailable for audience management.

Q7: Do Pulse cookies still work if users have disabled 3rd party cookies?

  • No.

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